Participating in a trade show is an excellent way to market yourself, but it requires a lot of planning and organizing and at least a little money. As you pull together all the materials you’ll need for your exhibit, and the costs add up, you may be looking for ways to lower the cost burden without lessening the opportunity.
Toys aren’t just fun and games … They’re big business, too. If you’re a registered “play professional,” the annual Toy Fair in New York City is not to be missed. Join more than 1,000 exhibitors, including manufacturers, distributors, and importers, showcasing more than 150,000 toy and entertainment products, and learn about the industry’s newest ideas and hottest trends.